Specialists Reveal the Top 10 Digital Marketing Trends for 2022

1- Metaverse

So we’re not talking about Facebook [exclusively]. The metaverse is a permanent environment where people work, play, and socialize in the virtual world of augmented reality, virtual reality, 3D holographic avatars, and video—not simply one-off experiences like gaming.

2- Tokens that aren’t fungible (NFTs)

Beyond figuring out where brands fit in the metaverse, Zach Passarella, marketing director of nutraceutical brand Supplement Manufacturing Partners, added that brands will have to experiment more with blockchain technology in order to prepare for Web 3.0—the next evolution of the web, which will be more decentralized.

Non-fungible tokens are a popular component of the blockchain (NFTs). Because it has no equals, it is non-fungible, which means it cannot be traded for anything of equivalent worth. The US dollar, for example, is fungible. A $100 banknote may be exchanged for five $20 bills. However, owing of the authenticity issue, you can’t trade your grandmother’s wedding ring—a non-fungible—for anything of equivalent worth.

NFTs are the digital counterpart of non-fungibles, which are blockchain-based digital assets such as animations, graphic designs, GIFs, audio/video files, and memes. With companies like Campbell’s, Charmin, and Coca-Cola issuing NFT collectables last year, Jeff Mains, CEO of consulting company Champion Leadership Group, believes now is a good time for other companies to find out how to tap into these digital assets so they don’t get left behind.

Furthermore, as brands such as Adidas begin to collaborate with NFT collections such as the Bored Ape Yacht Club, Faizan Fahim, marketing manager at cloud hosting platform Breeze.io, predicted more collaborations—and even brands selling or giving away their own NFTs as a way to foster community among their customers.

3- Digital currency

In a similar line, cryptocurrencies will continue to grow in popularity in 2022, and clever marketers will keep an eye on this trend toward decentralised money. While bitcoin is currently being utilised by a small percentage of the population in the United States, embracing it today might help businesses attract new customers—but only if the demographic is suitable, according to Andrea Chapman, marketing manager at cannabis website Nature and Bloom.

4- Data from zero and first-party sources

Marketers have another year until Google stops using third-party cookies, making 2022 the most crucial year for data and privacy yet. This necessitates the use of data collecting technologies that place a premium on customer privacy.

5- Buffering in the supply chain

Even though the 2021 holidays are gone, reports regarding supply chain delays and their poor impact on consumer experience continue to dominate the news. As a result, Chelsea Cohen, co-founder of the Amazon inventory management app SoStocked, suggests that marketing goals and stock capacity be aligned. Brands will also profit from keeping a 30-day buffer supply.

6- Social business

Retailers ranging from Walmart to Saks tested social commerce on platforms such as TikTok and Instagram in 2021. This trend will continue in 2022, as companies strive to reduce the time between discovery and conversion. The epidemic has also boosted live streams by providing a safe alternative to in-store purchasing.

Moriarty’s Gem Art began making shoppable Facebook and YouTube live streams in 2021 to allow viewers to see things, ask questions, and, of course, buy merchandise, according to Jeff Moriarty, marketing manager.

7- Content that is straightforward

While content marketing has long been a staple of digital marketing, 2022 will be the year in which marketers embrace content simplicity and clarity.

8- DEI & Sustainability

Brand values have been increasingly essential to customers in recent years, and this trend will continue in 2022. Consumers are eager to vote with their finances and move to brands that match their beliefs, according to research. “What a corporation thinks has become as vital as what a firm does,” Kevin Froehlich, paid media manager at the agency Duckpin, put it.

He cited Lego’s recent gift to the German Red Cross to assist with the construction of kindergartens and a family aid centre in a flood-affected area of Germany. “It’s good to know that all my unashamed toy purchasing is contributing to making a better world,” he said.

9- Neutrality in terms of gender

Brands such as Old Navy and Pacific Sunwear released gender-neutral apparel ranges in 2021. This inclusiveness movement is still very strong. Gender-neutral products are among the digital marketing trends for 2022.

10- Accessibility

We may also expect increased accessibility from businesses like JCPenney, which last year launched an inclusive collection of children’s clothes that included items for children with impairments.

[recap] 2022 digital marketing trends

Some of these trends may be more accessible to your company than others. You can take them down as broad guidelines to keep an eye on in some circumstances, but remember that the sooner you can respond, the better. Your current year’s approach should constantly include the future!

To summarise, the following are the top digital marketing trends for 2022:

-The Metaverse
-Tokens that aren’t fungible NFT
-Cryptocurrency
-Data from zero and first-party sources
-Buffering in the supply chain
-Commerce via social media and in real-time
-Content that is straightforward
-Diversity, equity, and inclusion are all important aspects of sustainability (DEI)
-Gender inequity
-Accessibility

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• Sn Upadhyay